Powering Innovation.
Connecting Possibilities.

Delivering world-class electrical products, automation systems, and integrated solutions for modern living and commercial spaces.

Years Of Experience

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About Reforce Electrical

Reforce Electricals founded in the year 2017, in Dubai, UAE, has established itself as a leading Electrical Solutions Company by entering into demanding territory with open communication and honest relations between it’s brands and clients. With a compelling portfolio Reforce has reached inordinate heights in a short span.

Our strong foundation is based upon just one objective – to power your world. For this, we continually push our every boundary to deliver safe, affordable, and innovative electrical products that adhere to International Electrical Standards.

Whether the project is residential, commercial, or industrial, we always have a well built solution. With a strong track record as a trusted electrical wholesaler, we have garnered a valuable base of repeat customers in UAE and 15 other countries. In the fast-changing and highly competitive world of electrical trading, We are known for 7 product families covering 10,000+ products . By partnering with the world’s top international electrical brands we remain at the forefront of technology. All our electrical products fully comply with the guidelines laid down by the International Standards of electrical installation.

About

About Reforce Electrical

Whether the project is residential, commercial, or industrial, we always have a well built solution. With a strong track record as a trusted electrical wholesaler, we have garnered a valuable base of repeat customers in UAE and 15 other countries. In the fast-changing and highly competitive world of electrical trading, We are known for 7 product families covering 10,000+ products. By partnering with the world’s top international electrical brands we remain at the forefront of technology. All our electrical products fully comply with the guidelines laid down by the International Standards of electrical installation.

Our Brands:

Reliable Power Solutions

Precision-built for modern buildings and industrial applications.

Smart Automation

Intelligent control for energy efficiency and comfort.

Premium Global Brands

Partnered with Legrand, Schneider Electric, Panasonic & more.

About

Our Principles

The reason behind our exemplary success are the five principles, we base our business model upon, viz; Adaptability, Collaboration, Transparency, Right Information and Walk the Talk. These principles bind our actions towards customer satisfaction.

Adaptability

We evolve with every challenge embracing new technologies, market trends, and client needs to deliver solutions that are always relevant and future-ready.

Collaboration

We believe in partnership-driven success. By working closely with developers, consultants, and designers, we ensure every project achieves its full potential.

Transparency

Honesty and clarity guide all our actions. From pricing to project execution, we maintain open communication to build lasting trust with every stakeholder.

Right Information

We empower clients and partners with accurate, timely, and complete technical details, enabling smarter decisions and seamless project execution.

Walk the Talk

We stand by our promises. Every commitment made is a responsibility fulfilled, reflected in the quality, reliability, and performance of every product.

Products

Our Product Families

Explore a full range of certified electrical products built for performance and precision.

We offer more than an electrical product, we offer PRODUCT FAMILIES. It is this extensive choice of products available under one roof that have our demanding customers always coming back for more. Our electrical range comprises comprehensive 7 Product Families, covering 10,000 products.